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2016-10-24 08:54

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Public Information Officer | Basic

Christian Emergency Network’s Basic PIO course is designed for PIOs in a ReadyChurch or ReadyCity who want to understand the roles and responsibilities of the PIO and how they integrate into the overall communications strategies of CEN. Training also includes an introduction and basic instruction in how to use various media outlets to best communicate local responses to crisis that are occurring in local churches, cities and national programs and encourage participation. Upon completion of this course, the PIO will be prepared to engage in PIO activities with their churches, their community and with the media. This course was developed from the FEMA Basic PIO training so those attending this training will receive the same information as federally trained PIOs in addition to a Christian, biblical perspective on emergency communication.


The course is recommended for anyone in the PIO position, or anyone who wishes to better understand the role of a PIO, and who has already completed the ReadyChurch or ReadyCity training in addition to the ReadyChristian training.

The course is available for live training, webinar, and will soon be available in an online pre-recorded format. The initial course (except for live training) is included in the cost of the ReadyChurch and ReadyCity download. For live training, contact Misti McHatton, CEN's National Public Information Officer, at misti.mchatton@christianemergencynetwork.org to discuss further details.

Topics Covered Include:

  • Emergency Public Information and the Role of a PIO
  • Types/Styles of Communication: Tools of the Trade
  • Response Process – CEN Communications
  • Information Sharing/Protocols
  • What is a PIO?
  • What is the role of a PIO in ReadyChurch and ReadyCity?
  • How does one engage with media?
  • How does one write media documents?
  • What are some strategies for connecting with the media during non-activation times?
  • How does one use social media to communicate during activation and non-activation times?
  • What are communication protocols adopted by CEN ReadyChurch and ReadyCity Programs?
  • What are information sharing concerns and how should they be handled?
  • What is the overall response process and how does the PIO engage with that process?

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